Forget everything you've been told about copywriting. It's wrong!

by: TonyHetherington
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Whether you have a website to launch, an ebook to publish, or affiliate scheme to promote website copy writing is one of the most essential skills to have. If you're promoting anything online you will need to create compelling copyto form articles, press releases and website content. But they've been hiding the truth from you!

They say you need to hire a copy writer - they are wrong! Hiring a copywriter is the WORST thing that you can do. Even if grammatically correct, their copy will disappoint. It will be empty and lack that magic ingredient that your customers will love - YOU! Only you have the unique mix of knowledge, passion and experience that could create a special bond with your customers.

They say you haven't the time to write and if you did it wouldn't be good enough - they are wrong! They create and foster this false idea to keep your self confidence low instead I show you how easy it can be. How easy you will find writing headlines and creating copy using the exact same techniques that turned be from a student who failed school English twice to a successful writer, editor and communications consultant!

They tell you that PLR copy is the answer - they are wrong! PLR (Private Label Rights) copy is dreadful. It's the industrial approach to website content in which you can buy 100s of articles in one go.

They don't want you to realise that you are the best person to create your copy so that you keep paying them.

They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it's still as effective. When have you ever heard a copywriter say "No, you should be writing this instead" or "You have the knowledge and passion that I can't match"?

The answer is probably never because they don't want you to know how to write, they don't want you to realise that you are the best person to create your copy and they don't want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don't hire a copy writer - it is your voice and opinions that your customer wants to hear. 2. Create a unique bond - use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues - By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one - solve their problems and they'll come back for more.

About the Author

There is a better way and it's called the Writing Workshop, and this copywriting course can help you create headlines in seconds and the rest in minutes and how to decide what to write about! I will even disclose the power copy writing tools that the pros use!  

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