Printers Ideal for Postcard printing

by: JacquesDiSalvia
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Word Count: 483

Promoting your company's products and services by using postcards as the medium is a very cost effective way to reach your potential customer base. Postcards offer two of the biggest advantages such as cost and convenience.


For any promotional campaign to be successful it must penetrate directly into the targeted portion of the marketplace. The quality of the printed postcards is an essential element. As the saying goes, 'garbage in - garbage out' so, therefore, you want to be sure that your input and processing requirements will produce the highest quality of output. One of the factors that are eminent to the quality of your output is the postcard-printing machine. Your design and the value of the paper that is used for the printing process can be of the highest standards but if the printing machine is incapable of printing in high-resolution graphics then your project may have a setback.


In the past, postcard printing was done mostly on offset presses but as technology advanced they now use digital presses. These newer presses are more flexible and can provide you with more options without sacrificing the quality of the printing process. There are a variety of design templates for you to choose from and the program supports merging your mailing lists with the design for the final print.


Today, there are quite a few digital printer manufacturers who offer different features and attachments in their digital presses. Global leaders like hp, Canon, or Kodak produce machines capable of delivering high-quality prints. These machines have sophisticated systems for paper transfer and printing. The entire operations are controlled electronically via a control panel.


Different stocks of Gloss, Matte, and Pearl finish and of varied thickness (GSM) can be used for printing. All machines are capable of printing up to A3-sized papers. The printing speed is usually around 4000 sheets of A4 sized paper per hour for four different colors (CMYK) printing and 16000 copies of A4 sheets for black and white printing.


The postcard design can be directly downloaded from the Internet and can be viewed in the monitor of the control panel. It is possible to queue up jobs one after another based on priority.


Many postcards printing machines offer the option of both side printing at one go that delivers the finished postcards at a lesser turn around time. Variable data printing is the most powerful feature of these printing machines. These digital presses can make each and every postcard customized and unique. That is why digital printing is gaining growing acceptance in postcards printing segment.


After the printing is done, the printed sheet is given the final shape of postcard by cutting and trimming. However, it may be sent to other operations like UV varnishing, embossing, and leafing in case special effects are needed. Nevertheless, digital printing is recommended for short-run jobs and having requirement for variable data printing, but for long run jobs offset printing is still preferred.

About the Author

Want to know more about brochure and postcard printing? Check out www.brochureandpostcardprinting.com for the latest news and information about free postcard printing softwares and other related subjects.  

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