Aerial Advertising - Cheaper Than TV or Radio and More Memorable

by: SamuelS.Peters
Total views: 9
Word Count: 465

Advertising is usually a big budget item for many businesses. Most agree that word-of-mouth is the most effective method but it takes time to build up a good foundation of happy customers.

Alternative advertising methods include high cost radio or television ads, that might be targeted at a local community. However, too often people channel surf during the commercials and never even hear what is offered. Printed matter can be effective to reach a community but what percent ends up as wrapping for fish? Internet advertising is growing but may reach for a local business a much larger market than is useful.

To quickly and effectively inform a local population of a product or service, one novel plan is to use aerial advertising. This is the way it works. A firm is hired to make a large banner displaying a product or service message. Scheduled around a popular event such as a sporting event, beach, parade, or concert, it grabs the attention of the crowd, causing them to look up, read the ad which then sticks in their memory. How much does it cost? A lot less than you might think.

For much less cost than other traditional advertising methods, aerial advertisers claim that their method reaches more people in a more effective way. Here's an example: One beach in Miami was advertised to and then, 30 minutes later, 2000 people were surveyed. The survey showed that 88% knew the ad had flown by, 79% recalled what the subject, and 67% could recall at least half of the exact message. Anyone would be hard pressed to say that printed ads, radio or TV could match that effectiveness at just five dollars per thousand people targeted. Those spending significant amounts of their budget on traditional advertising would do well to consider that they can reach as many people with less than half that budget using aerial advertising.

It works like this. The drone of the plane in the sky causes people to look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. Curiosity sets in. "Who hired this plane to tote their message?" "Who is going to pay so much to get their message to the public?" or some wonder simply, "What does it say?" For up to seventeen seconds the people watching can repeatedly read the ad. The message has been delivered.

For those concerned about the air pollution of the plane, consider in contrast the amount of land pollution resulting from fliers reaching the same number of people? Aerial advertising is non-invasive, without waste products, and proven effective.

Interested in using the most cost effective and memorable means of mass advertising to promote your business? Consider the huge advantages of putting aerial advertising to work for you.

About the Author

If you're ready to take action with the trusted leaders in aerial advertising, contact AirSign.com. Banner towing has been our focus since 1996. Allow AirSign to promote your business!  

More Articles from: Advertising